Design | Harnessing Design for Media Development

Design

What is it?

For many, the word “design” invokes an image of a lone, inspired genius, tinkering away in a lab until Eureka! strikes. In reality, while there is a degree of alchemy, design is a collaborative and creative but ultimately systematic process that anyone can master.

If you’ve made it to this stage, you already have the building blocks of a strong, contextually validated program. Research enabled the development of empathy for users; synthesis helped us understand the dynamics of the present and the opportunities for a better future.

Now, design will help define realistic plans to realize those opportunities.

This entails working hand-in-hand with implementation teams to operationalize designs and to translate proposed interventions into outputs such as project proposals, resource plans, and/or program work plans.

This process is by turns generative, creative, and technical.

Where user needs, institutional capacities, and contextual opportunities intersect is the sweet spot. There’s not one right answer, but trust in your research and the instincts of your implementation teams.

How Did We Do It?

Having identified opportunities for intervention, it is now time to articulate each option, drawing from the insights about context, capacity, and culture surfaced through the design research process. While different institutions will require different frameworks for presenting program plans—such as activity schedules, logical frame- works, or indicator performance tracking tables—field knowledge is critical to ensuring all designs are clear, credible, and have strong potential for impact.

In this phase of the project it is important to tackle the different aspects of an intervention which benefit most from hard-won field insights.

To prepare for handoff, it is necessary to document the knowledge gained from the design research process in useful, actionable formats. For this reason, our work in FATA yielded a robust set of design guidelines that covered a range of topics and issues relevant to media development programming.

What did we produce?

Research and Design Report

The report helps anchor the core rationale driving the program. Here you find a comprehensive report which include key findings and insights, conceptual frameworks, and other artifacts of the design research process.

Design Guidelines

Design guidelines that are abstracted but actionable guidelines that clarify what principles are essential for programming, but that are independent of any one intervention.

Design // Outputs

Design Guidelines

Design Guidelines

Design guidelines are abstracted but actionable guidelines that clarify what principles are essential for programming, but are independent of any intervention.

​​​​​​​​​​​​​​​​​​​​​​​​​​​
Research and Design Report

Research and Design Report

The final report that helps anchor the core rationale, including key findings and insights, conceptual frameworks, and other artifacts of the design research process.

​​​​​​​​​​​​​​​​​​​​​​​​​​​

Design // Blog Updates

Stay tuned for updates from this phase of the project.

cheap viagra online